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Galbani
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Bringing management focus to a corporate orphan When BC Partners bought Galbani in 2002, the business had experienced high turnover of top management positions, including four different CEOs, and enduring several periods with no CEO at all. The most important thing BC Partners did was bring the company under focused management. A new management team was recruited from leading consumer goods groups. A tailored management incentive scheme was instrumental in maximizing management focus and in achieving impressive results. Financial resources generated through these actions were reinvested in strengthening the Galbani brands through higher marketing investments which increased from 2.5% of sales in 2001 to 4.2% in 2005. After four years under BC Partners’ ownership, Galbani strengthened its market position, rejuvenated its product portfolio, and became a far more efficient organisation. |